About us | Mistral - Wholesale and Retail Distribution and Trading

Mistral Bulgaria Ltd

Mistral is a modern and responsible distribution company for Fast-moving consumer goods (FMCG). We exclusively represent international producers and brands with proven quality and reputation. Our company stands for correctness and stable business relationships. The long-term experience of our team guarantees that we have the proper business view, focus and understanding of local market and customers.

Go to storeOur story

Keeping in mind the challenges of today, we work for the future

Increase our market share and points of sale through active distribution combined with appropriate marketing methods.

International Commercial Chains

They attract more and more consumers every day. Through this channel, the sales had been growing over and over every year. That is the reason international commercial chains are an important trade channel – they provide us with big sales opportunities and diverse marketing activities.

Local Commercial Chains

We have established strong positions in local commercial chains for the last several years, proposing high quality products as well as high quality service. In this segment we rely on the strong support from our partners – product presentation, initial delivery discounts, etc.

Seasonal points of sale

Every year Bulgaria is visited by 10 million international tourists (mainly from EU, Russia and Israel). Bulgaria is a favorite resort for many locals. During the summer season lots of tourists visit the seaside resorts, but local winter resorts also attract a lot of people. Regarding these dynamics we adapt our business to those newly created points of sale. At the SPA centers for example – we supply on full-year basis.

Independent retailers

The independent retailers are the most flexible partners. We approach them with great care, understanding and respect.

Petrol stations

In the focus of our attention we do not miss the petrol stations, because those are visited by many consumers every day. Our presence in these points of sale is solid, and the products of our portfolio are fully presented.

Constantly enhance our portfolio with high-grade quality brands.

Implement brands and promote products throughout all distribution channels. Efforts to reach at least 65% of sales for all products in our portfolio.

We aim to provide all trading channels – traditional trade, local key account, international key account, petrol channel, HORECA.

We aim to properly deliver our orders on time and at the required locations.

Nowadays, on a weekly basis, using a larger part of our portfolio, we reach 70 percent of Bulgaria’s population.

We supply to the most popular sea and mountain resorts, health resorts and historical complexes.

Our team

United and steadily pushing to our goals, we prove that we can develop local markets for new and unrecognized brands and create stable market positions. Our goal is to offer not just distribution but marketing and promotion services to our international suppliers.

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Mistral Bulgaria

We maintain a portfolio of carefully selected, diverse, chocolate, pasta, sweet and savory products. The essential part of the portfolio is the healthy and low calorie foods. We strive to reach out to as many clients and end users as we can on the local market by offering products and providing services satisfying all their needs.